When designing out-of-home billboards for a clothing brand, I start by thoroughly understanding the brand’s identity, target audience, and campaign goals through a detailed briefing and research. I then dive into brainstorming and sketching concepts, focusing on creating strong visuals and bold typography that can grab attention quickly. Once I have a solid concept, I move on to design execution, carefully selecting images, typography, and colors that align with the brand and ensure visibility from a distance.

After creating the initial designs, I present them for feedback and make any necessary revisions to refine the layout and messaging. Once the design is finalized, I prepare the files according to the billboard’s specifications, double-check for any errors, and create mock-ups to visualize the final result. After getting client approval, I coordinate with the production team to ensure the billboard is printed and installed correctly. Finally, I visit the installation site to review the billboard’s impact and, if possible, monitor the campaign’s effectiveness to gather insights for future projects.